MNP survey methodology ‘questionable’
This fact is refuted by Meta Analyst at Ask Afrika, Craig Kolb, who says these conclusions may have been drawn too quickly.
“Whether Cell C will gain or lose from MNP still requires further research,” says Kolb.
A major issue, which makes it hard to reach any definite conclusions, relates to the survey’s methodology. “The total survey sample of 892 would have to have been split into smaller sub-samples. In all likelihood they used the standard practice of surveying equal numbers of consumers for each operator, which was then split further by prepaid/postpaid.
This equals approximately 149 respondents per sub-sample. This is too small to reach valid conclusions, and sampling error could easily have affected the conclusions that were drawn.”
A further inaccuracy is raised by the fact that the costs of porting and time to port were not considered. “Unless it is made clear what customers will face in reality – in terms of price and time to port for example – it is difficult for them to give accurate indications of what they would do. It all depends on the scenario that plays out,” says Kolb.
“All in all,” Kolb concludes “The real impact of MNP on consumers, and the question of which operator will benefit the most, will only be determined once MNP is implemented, and the various companies are actively trying to target clients.”
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