Local website visitors decrease by 7% in June
The latest statistics from OPA revealed that only two of the top 20 South African websites, namely Finance24 and Bizcommunity.com, showed an increase in traffic from May to June.
The biggest loser was the Mail & Guardian with a 15 % drop in total unique visitors and a 19 % drop in South African visitors. The two most popular local sites, namely News24 and IOL, were also hit hard with reductions in unique visitors of 14 % and 11 % respectively.
The monthly shifts in website traffic are quite common in the local Internet environment, and are closely related to issues like public holidays and number of working days per month.
Many people access websites at work only, which means that traffic is drastically reduced during months where a large portion of workers are on holiday. This trend should start to change with increases in the uptake of broadband, but with the current penetration rate of only 0.6% it will take some time before we see this trend changing.
Loading ...