Technology20.10.2006

CellC slashed weekend rates

This effectively brings the call cost to 50c a minute for CellC customers calling their friends also on the network over the weekend.

This new deal has been dubbed ‘Woza Weekend’ with CellC’s postpaid and controlchat subscribers automatically qualifying for the new rate.

Prepaid customers wanting to take advantage of this offer will need a minimum balance of R15 in their account to be eligible.

The weekend rate begins on Friday at midnight and extends until midnight on Sunday.

This slash in call rates is yet another effort to reward our more than three million customers, and it also showcases our commitment to our core value proposition of offering our customers simplicity, choice and more importantly, value,” said Simon Camerer, Cell C’s Executive Head of Marketing.

“The launch of Woza Weekend comes at a time when subscribers are already starting to ease into the year-end holiday mode. Also, calls increase dramatically around this time of the year,” said Camerer.

“We are therefore especially pleased to be able to offer our loyal subscribers some slight reprieve from their long list of heavy bills at the end of the month,” he concluded.

Cell C’s Woza Weekend offering also pre-empts the introduction of Mobile Number Portability (MNP) on 10 November, trying to convince customers that CellC may an attractive alternative to current Vodacom and MTN subscibers.

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