iBurst aims for more direct customer interaction
According to the wireless broadband provider the launch of its 66 Park Lane showroom aims to forge closer relationships with wireless broadband subscribers and address queries on the spot.
iBurst plans to trade directly from its newly opened showroom from Monday to Friday, 08h00 – 17h00, Saturday from 09h00 – 13h00 and public holidays from 09h00 – 12h00.
“iBurst has historically not had a strong in-store retail presence. By opening further showrooms in other cities and expanding our reseller network, we believe this to be a step in the right direction towards achieving the desired result.” said Callia Doucas, Marketing Manager at iBurst.
Ms Doucas added that iBurst subscribers can now enjoy greater personal contact offered by the new showroom. “Internet and telephone-based customer care offer speedy resolution of most queries but nothing beats being able to see the person you are talking to,” she said.
According to iBurst prospective subscribers are able to test and purchase iBurst products at the Sandton showroom. Two sales experts are permanently stationed at the showroom and technical experts are also available to assist subscribers.
Both locally and abroad, a trend towards direct customer contact can be seen, as growing numbers of small and medium-sized businesses seek to build long-term relationships with their clients.
iBurst is one of the only true ADSL alternatives in South Africa, and those who can not stomach waiting weeks for an ADSL installation or who are looking for an alternative to the currently fixed line broadband offerings generally look towards iBurst for help.
Sentech’s MyWireless service used to be another contender in the fixed broadband space, but its recent discontinuation of its Classic offerings and its maximum speed of 256 Kbps meant that it fell way behind the other broadband offerings in the market.
iBurst’s aggressive advertising campaign, improved customer service and fast network expansion proved to serve the company well in growing its customer base and increasing public awareness of its offerings.
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