Technology15.11.2006
Primedia gets stake in Exactmobile
Primedia will acquire 50.05% of Exactmobile, a wireless application service provider (WASP) and the leading mobile content provider in South Africa. Exactmobile has a strong brand with high recognition among the 13-24 age demographic and a large national footprint through booklet distribution and WAP portals delivering over 120 million items to 9 million customers to date.
Exactmobile operates within the consumer-oriented, mobile content space and is the largest mobile entertainment portal in South Africa, with services in eight other African countries and a content database of over 85,000 local and international items.
The Competition Commission’s approval means that all the conditions to the transaction have now been fulfilled.
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