Qualica Technologies, Exactmobile launch mobile data recovery solution
David Rogers, Qualica MD, says considering how many cellphones are lost, stolen or broken, it is becoming increasingly important for consumer and business users to be able to back up and restore their critical cellphone information from wherever they are, should they need to.
“Save my Stuff provides a secure, third-party repository for critical personal contact information – not dissimilar to Web-based products, like Plaxo, that do the same for your e-mail contact database.
“The Totally Mobile platform of which Save My Stuff uses modules, took over two years to develop. Save My Stuff uses the SyncML Over The Air (OTA) functionality of industry-compliant cellphones, which synchronises the phone data with the platform via GPRS,” he says.
Back-up functionality offered will vary according to the capabilities of the various handsets, with the minimum functionality offered being the backing up of the contact’s directory, he adds.
“Soon-to-be-added features include back-up of messages and downloaded content. This will then be able to be retrieved at any time, from anywhere, saving users the tiresome task of having to relocate data,” he says.
Davin Mole, Exactmobile CEO, says the platform built by Qualica integrates into Exactmobile’s back-end, enabling users to pay Exactmobile via SMS for the product.
“Users will pay a subscription fee of R10 a month for the Save my Stuff service. They will be able to subscribe via SMS or purchase it through cellular retail stores,” he adds.
Once the user has registered via SMS, the necessary settings will be sent to their phones, enabling them to perform a back-up at any time from the phone, Mole says. Should they wish to restore information, they will simply send an SMS to retrieve their data.
Rogers says Exactmobile was chosen as a partner for the solution because it is one of the leading Wireless Application Service Providers (Wasps) in the country and the fact that it has a billing interface into the mobile networks for Save my Stuff. Qualica will still host the platform, integrating with Exactmobile via secure channels.
“Exactmobile has excelled at the business of content provision for handsets. Qualica was looking for a provider that could take our solution to market and Exactmobile seemed the obvious choice. Because our platform already encompassed the bulk of the desired functionality, we were able to rapidly deliver the solution complete with necessary customisation for integration into Exactmobile, and launch Save my Stuff into the market,” he says.
Save my Stuff can be purchased using Exactmobile’s WAP portal, Exactmobile Now! or by SMSing the word ‘save’ to 35541 (R3 per SMS). The service is then charged at R10 per month thereafter. To cancel, users send the words ‘stop save’ to 32221 (R1 per SMS).
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