iBurst is broadband again
The ASA recently ruled that iBurst should withdraw its broadband claims since they can not guarantee a minimum throughput of 256 Kbps.
“The respondent advised that its maximum speed is 1Mbps, but remained silent on its minimum speed. From the material before the Directorate there is therefore currently nothing before the Directorate to show that the respondent is capable of delivering a minimum speed significantly faster than a traditional dial up connection, or a speed of 256 kbps,” the ASA said.
This ruling drew sharp criticism from iBurst and other parties, and a subsequent complaint about the ruling was lodged by iBurst.
After considering new information submitted by iBurst, including the company being voted ‘Broadband Provider of the Year’ by the MyADSL/MyBroadband community, the ASA withdrew its previous ruling which allows iBurst to advertise its offering as a broadband service.
“…The Directorate is satisfied that, in the current context, the respondent’s [iBurst] service can be regarded as broadband,” the ASA report said.
“Accordingly the claim that the respondent [iBurst] offers ‘wireless broadband internet and email’ is substantiated…”
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