Visa launches mobile platform
The platform is designed to foster collaboration between the financial services and mobile telecommunications sectors for the delivery of mobile payment applications and payment-related services.
“Visa has long realised the importance of the mobile channel to the future of payments and as a medium to deliver consumer services,” says Patrick Gauthier, senior vice-president, innovation, Visa International. “The launch of the mobile platform is a significant industry milestone because it will enable innovative trials and go-to-market strategies for mobile payment services globally.”
The platform is a comprehensive suite of technology tools and applications, security standards, and business models that aims to enable Visa issuers and mobile operators to engage in market trials to drive product development and commercialisation of mobile payment services.
Informed by years of experience in the mobile payments market and developed in partnership with mobile technology companies, including handset manufacturers, chip suppliers, mobile applications developers, over-the-air (OTA) service providers and mobile messaging providers, the platform is both flexible and complementary to existing technologies so that it can seamlessly integrate with global wireless technology and payments infrastructures, Gauthier adds.
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