CellC explains their data card comments
In an ITWeb article regarding CellC’s broadband plans, a CellC spokesman was quoted as saying that “We believe our data cards are competitive in the marketplace.”
Considering that CellC competes directly with Vodacom and MTN in the mobile data space, it is not clear how CellC can deem their offerings competitive.
Both Vodacom and MTN offer far superior HSDPA data bundles at the same price as CellC’s EDGE bundles. Vodacom’s 3G bundles are priced at R 399-00 per GB, 20% cheaper than CellC’s EDGE bundles which means are also not cutthroat on pricing, casting doubt over their claim to be competitive.
Gareth Fry, Product Specialist, shed some light on these statements.
“If we compare on price: generally data cards are offered free on either a 500MB or a 1GB contract. Cell C has offered the Cell C mobile data card free on these packages at R350 for the 500MB and at R499 for the 1GB respectfully. Our deals change monthly though and it is suggested that customers check with their closest Cell C outlet for our current deals,” said Fry.
“If we compare on device: The Cell C mobile Data card is comparable to the card offered by our competitors as it offers the ability to connect to HSDPA, 3G, EDGE and GPRS. Looking at our other device (the Cell C mobile USB modem), Cell C has offered it “free” on numerous bundle deals including “free” with a “free” mobile phone and airtime contract and a data bundle,” Fry concluded.
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