Cell C shows impressive data growth
Since November 2005 until December 2006 they have reported a 367% increase in active subscribers, their data usage on their network has increased by 949% and there has been a staggering 14 000% increase in Internet bandwidth utilization.
Cell C are open about the fact that they do not have the fastest service and have added that they do not intend to play in the 3G/HSDPA market yet. According to Gareth Fry, product specialist at Cell C, it is simply too expensive for them to roll out a 3G network at this stage and that the company has decided to focus on providing a good EDGE service.
“Cell C is not going to invest in a 3rd generation network without a valid business case. There are better ways to add value to most consumers,” said Cell C.
Cell C noted that whilst their service is not truly “broadband”, it is an always-on, reliable Internet connection that is three times the speed of fixed line dial-up connections.
Furthermore, Cell C said that their EDGE service covers 90% of the metropolitan areas which makes it a suitable dial-up replacement for many of their customers.
An interesting bit of information is that the average Cell C data user consumes on average only 5MB per month. With 44% of their subscribers accessing Cell C network from prepaid accounts it looks like the smaller cellular provider is carving a niche for themselves with low end users.
They added that their strategy is to focus on the average SA telecoms users which will take the form of a three pronged approach to provide a better user experience, give value for money and focus on voice and simple data services.
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