Technology23.03.2007
Google testing pay-for-action online ads
Prices for "pay-per-action" ads are based on whether potential customers follow through by signing up for newsletters, contacting stores, making purchases or other deeds specified by advertisers.
Internet ads are commonly priced on a "pay-per-click" basis, with advertisers billed depending on the number of times links displayed on website pages are clicked on.
Pay-per-click advertising has been criticized for being vulnerable to fraud by malicious competitors or others that use computer programs to repeatedly click on ads to drive up advertisers’ costs.
Mountain View, California-based Internet search powerhouse Google said it is testing the model with US advertisers.
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