New data prices forget about ‘normal data customers’: CellC
“The recent reductions in data prices by MTN and Vodacom certainly do not assist a normal data using customer, who utilizes less than 500MB. Such a customer (of whom the vast majority is) would still be charged high prices. Prices have only been reduced in higher packages,” said Cell C.
Currently Virgin Mobile leads the out-of-bundle rates with a price of 50c per MB. Vodacom, MTN and CellC’s out-of-bundle rates are all in the region of R 2-00 per MB.
CellC has however reviewed its data packages and overall strategy to look at how it can add more value to its customers. With an average usage of 5 MB per month for their typical data user they will definitely look at reductions on small amounts of data rather than merely focusing on 1 GB and higher packages.
“Cell C is in the process of reviewing its overall data strategy, and not just on a short term pricing. This is in line with its positioning of offering customers value for money. We will be going to market with some substantial and significant ways to deliver on this promise,” CellC said.
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