Intel unveils virtual marketing storefront
The company has created a virtual marketing storefront for its reseller channel, and has also collaborated with Google to create an advertising program where resellers can place online ads.
The initiative is intended to provide qualified members of Intel’s reseller channel network with the resources and support to plan and execute marketing campaigns for their businesses. The online marketing storefront allows select resellers to place print ads, order merchandise and services, and customise collateral with their company information or logo, Intel says.
There will also be a suite of tools to support online advertising with Google, allowing reseller customers to go online and order ads by filing out a simple order form. Intel and Google will then facilitate the production and execution to simplify the process for the customer.
“We are listening to our customers who have asked for the ability to use online resources such as those offered by Google, in creative ways to help grow their business,” says Steve Dallman, GM, Intel Worldwide Reseller Channel Organisation. “Many resellers are small businesses that have limited resources and expertise in marketing. Intel’s virtual storefront will help customers to overcome this challenge and equip them with the tools to be innovative in reaching and communicating to their customers.”
The virtual marketing storefront is being offered to Track Two licensees of the Intel Inside programme. It aims to eliminate out-of-pocket expenses for Intel’s channel customers through Intel Inside co-marketing funds. It also eliminates administration costs that were previously incurred by customers when applying for co-marketing reimbursements, Intel says.
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