South Africa’s largest online news websites revealed

The latest IAB South Africa statistics revealed that News24, BusinessTech, IOL, Daily Maverick, and MyBroadband are the biggest online publications in South Africa.

The IAB South Africa is an independent association representing South Africa’s digital industry and large online publications.

The organisation represents over 200 members, including digital publishers and media agencies.

As part of its mandate, the IAB SA provides audited readership statistics for South Africa’s largest online publications.

Through its partnership with dY/dX, IAB South Africa provides an industry-wide view of audiences presented by online publishers in South Africa.

The IAB SA’s July 2024 statistics showed that News24 had the highest readership numbers, with 712,000 active daily readers and 171 million monthly page views.

BusinessTech, South Africa’s largest business publication, ranked second with 392,000 daily readers and 28 million monthly page views.

IOL, South Africa’s second-largest general news publication, was third, with 390,000 daily readers and 25 million page views.

Daily Maverick, known as a top source of South African news, opinion and investigations, ranked fourth with 365,000 daily readers and 13 million page views.

MyBroadband, South Africa’s largest technology publication, was fifth with 278,000 daily readers and 16 million page views.

Other top publications include Citizen, The South African, TimesLive, SNL24, eNCA, Sunday Times, Daily Investor, Supersport, Maroela Media, and Netwerk24.

The top South African publication in each industry sector is:

• General News – News24
• Business – BusinessTech
• Technology – MyBroadband
• Afrikaans News – Maroela Media
• Sport – Supersport
• Motoring – TopAuto
• Finance and investing – Daily Investor

The table below shows the top online publications ranked by average active daily users.

South Africa’s largest online publishers

The IAB South Africa and dY/dX also ranked the country’s largest online publishers based on daily readers and page views.

Media24 maintained its top spot with 1.03 million average active daily users and 317 million page views.

Media24 is behind many of the country’s top publications, including News24, SNL24, and City Press.

Broad Media is South Africa’s second-largest online publisher, with 914,000 average active daily users and 56 million page views.

Broad Media serves specific industries through BusinessTech, MyBroadband, Daily Investor, and TopAuto.

Arena Holdings was the third-largest publisher, with 444,000 average active daily users and 30 million page views.

Arena Holdings operates several of South Africa’s top publications, including TimesLive, Sunday Times, Business Day, and Sowetan.