In the latest advertisement for Apple’s iPhone 4S assistant, Siri, Martin Scorsese requires some help from the voice-controlled app.
A number of the app’s features, such as map location and calendar control, are shown-off in the ad.
Scorsese isn’t the first celebrity to endorse Siri; previous commercials featured actors, such as Samuel L. Jackson and Zooey Deschanel.
This is apparently a more grounded and practical change from the earlier Siri commercials, which even lead to Apple being sued for “misleading and deceptive” claims.
The upcoming iOS 6 update, which is pinned for release later this year, is also set to bring Siri to iPads.