Stamped, a micro-review service, has relaunched with a celebrity-heavy lineup of investors.
The service allows users to share reviews, but instead of using a traditional star rating system, Stamped gives users 100 “stamps” of approval. Stamps can be assigned out to favourite movies, music, restaurants or other interests.
The co-founders believe that limiting the number of “stamps” makes users carefully decide what to hand out accolades to.
To fund that effort, Stamped rounded up some big-name backers, including Ryan Seacrest, Ellen DeGeneres, Justin Bieber, The New York Times, Columbia Records, Google Chairman Eric Schmidt, and Crunchfund.
Stamped originally launched in November 2011; however, after being criticised for being to similar to other review services, the company decided to rebuild the service from the ground up.