LG Electronics SA has announced the appointment of Peet van Rooyen as its MD to succeed S.T. Tae. Van Rooyen, who has been with the company for six years, was previously sales director: consumer sales at LG Electronics SA.
Van Rooyen is the first non-Korean head of an LG Electronics subsidiary company globally. His appointment is part of LG’s global strategy that the company’s subsidiaries are led by local people with local market knowledge, thus ensuring that LG remains locally relevant and a stronger globally competitive company. This strategy has been further reinforced with the appointment of Andrew Procter as Chief Operating Officer.
In a market where consumers are under increasing financial pressure, Van Rooyen says exports into sub-Saharan Africa offer LG Electronics growth opportunities for the business where retail channels are currently under pressure locally.
"Globally LG aspires to be the third biggest consumer brand in the world," says Van Rooyen. "One of my primary objectives is to evaluate our operational effectiveness and to ensure that LG continues to remain a profitable business, creating even more value for our customers."