New Samsung ad parodies iPhone 5 wait

Following the on-going battle between Samsung and Apple, the South Korean electronics company has taken the fight to the marketing arena.

The latest ad for the Samsung Galaxy S III jumps on the current excitement surrounding the iPhone 5 – specifically, the eager buyers waiting in line outside Apple stores.

The advert is obviously shown from Samsung’s viewpoint and takes a humourous approach in highlighting the features of the Galaxy S III, rather than outright “bashing” the iPhone 5.

While the ad actually never directly mentions Apple or the iPhone 5 by name, the white headphones and Apple-esque store-fronts lend to the idea.

Check out the video below:

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New Samsung ad parodies iPhone 5 wait