Technology10.12.2012
Apple CEO talks Samsung competition
Apple CEO Tim Cook responded to questions regarding the company’s competition in the market, and rival Samsung’s biting ad campaign.
“It makes us all better,” said Cook, speaking of the market rivalry, and added that Apple “loves competition”.
When asked about Samsung’s “The Next Big Thing is Already Here” campaign, Cook responded by saying that he “wants people to invent their own stuff.”
Samsung’s ads poke fun at Apple customers and their dedication to the brand, and Cook commented that Apple loves its fans and will “fight to defend them with anyone.”
Source: MSNBC
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