MyBroadband smashes traffic record

Effective Measure released its January 2013 website statistics recently, revealing that MyBroadband attracted a total of 1.385 million unique visitors and served 7 million pages.

Effective Measure is the official traffic measurement partner of the Digital Media and Marketing Association (DMMA), and provides accurate traffic statistics for South Africa’s top websites.

Most of South Africa’s top websites are part of the DMMA, and this is also the case for most prominent IT websites in the country.

Top IT website in South Africa

Effective Measure’s January 2013 statistics reveal that MyBroadband is by far the largest IT website in South Africa.

MyBroadband attracted 1,385,052 unique monthly visitors in January, smashing its previous record of 1,213,870 unique browsers achieved in October 2012.

When it comes to local only traffic, MyBroadband attracted 752,000 unique South African visitors and served 5.7 million page views last month. This also broke the previous record of 622,114 unique SA browsers in October 2012.

MyBroadband’s sister websites, BusinessTech and MyGaming, also surpassed their previous record audiences in January 2013.

The following chart shows how MyBroadband’s three websites (, and compare with other prominent IT websites in South Africa (excludes mobile sites and tech sub-sections).

Top 10 IT websites in SA
Top 10 IT websites in SA: readership comparison

The latest Effective Measure statistics further showed that MyBroadband as a publisher has a dominant position in the local IT market (excludes mobile sites and tech sub-sections).

MyBroadband vs all other IT websites in SA
MyBroadband vs all other IT websites in SA:  readership comparison

The best online community in South Africa

MyBroadband has the best online community in South Africa, which is reiterated by the strong growth.

To say thanks to our great community, MyBroadband is giving away an iPad 4 with LTE and other cool tech prizes.

More about the giveaway here: MyBroadband iPad 4 and other tech gear giveaway

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MyBroadband smashes traffic record