The Sunday Times Generation Next 2013 Brand Survey Awards winners were announced this week, revealing that BlackBerry is the coolest brand in South Africa among the country’s youth.
The Generation Next brand survey, now in its ninth year, reveals which brands the youth see as “cool”.
This year’s survey, which polled thousands of urban and peri-urban youths across the county, lists local brands in various categories including coolest mobile brands, coolest telecoms brand, and coolest computer brand.
BlackBerry emerged as the coolest overall brand, followed by BMW and Apple. The top 5 brands are:
When it came to mobile phones, the youth selected the following devices as the coolest:
- Apple iPhone
- Sony Ericsson
Other noteworthy category winners include FNB as the coolest bank, Apple as the coolest computer brand, and BBM Blackberry Messenger as the coolest cellphone application.