Coca-Cola was rated as SA’s overall favourite consumer brand (Index score 94.13), followed by Koo (93.96) and KFC (90.85).
Results from the 15th edition of the survey found that for telecommunications providers, Vodacom again ranked first (76.93), followed by MTN and Cell C. Telkom and 8ta (now Telkom Mobile) were ranked at number 4 and 5.
The survey noted that MTN was first for “most spontaneously aware” and also the most used brand in the sector.
Samsung ranked third at 61.85, followed by Apple’s iPhone at 55.89 and LG at 38.76.
TV service providers were also ranked, with e-tv placing ahead of SABC1, DStv Premium, SABC2, DStc Compact, SABC3, and TopTv, last.