Telkom announced that their technology will provide the fixed-line telecommunications backbone for supporting the FIFA World Cup broadcast of the action to the world.
This was formalised earlier today when Telkom became a National Supporter of the 2010 FIFA World Cup following a signing ceremony between FIFA General Secretary, Jerome Valcke, and Telkom’s acting CEO, Reuben September, at SAFA House in Johannesburg.
“A huge volume of voice and data traffic will move over the FIFA event network during the FIFA Confederations Cup and the FIFA World Cup. This requires a reliable partner to develop the fixed-line components of the necessary telecommunications infrastructure. With Telkom SA we have found this expert with a proven track record to develop and support the critical fixed-line business networks we need,” said Valcke, adding that Telkom had become one of the largest and strategically important South African service companies directly involved in the 2010 FIFA World Cup.
A National Supporter is a tier 3 sponsorship that grants Telkom a package of advertising, promotional and marketing rights that are exercisable within the borders of South Africa.
“Telkom chose this level of sponsorship because its dominant customer base is within the country. As a major telecommunications player in the country, Telkom is also demonstrating its commitment towards delivering a hugely successful FIFA World Cup,” stated September.
Telkom’s deal with FIFA requires the company to provide FIFA with the fixed-line network infrastructure to support the broadcast of the 2010 FIFA World Cup.
This encompasses the provisioning of fixed-line telecommunications related products and services and, where applicable, the services of qualified personnel necessary for the planning, management, delivery, installation (and de-installation), operation, maintenance and satisfactory functioning of these products and services.
In essence, Telkom will enable the interconnection of important event venues, including the ten FIFA World Cup stadiums, broadcast compounds, media centres, the International Broadcast Centre and FIFA headquarter locations.
From a national perspective, explained September, the 2010 FIFA World Cup affords South Africa yet another opportunity to demonstrate to the world that we’re capable of hosting a world-class event of such massive proportions. “ As a major role-player in the country, Telkom is committed to enhancing the image of South Africa and the continent by contributing to a spectacular FIFA World Cup to remember,” enthused September, adding that job creation and increased tourism would also have positive economic spin-offs for the country and Africa.
He added: “Our improved network infrastructure will also make it possible for Telkom to become globally competitive within the ICT sector which will enable the Company to provide better and faster state of the art solutions and converged services to clients even long after the FIFA World Cup is over.
“At a broader level, becoming a National Supporter affords Telkom the opportunity to support the national agenda of job creation as well as stimulating entrepreneurial growth and development. In the same vein, Telkom is committed to economic transformation through BEE and we will subcontract work to capable BEE companies,” stated September.
South African Minister in the Office of the Presidency, Essop Pahad, commented: “The Presidency welcomes this agreement with Telkom and is encouraged by Telkom’s commitment to the development of Information and Communication Technology in this country. This is good for the 2010 FIFA World Cup and wonderful for South Africa.”
Added Danny Jordaan, CEO of the Local Organising Committee: “The organising committee is pleased that yet another South African company has shown such tremendous support for the 2010 FIFA World Cup. We look forward to working with Telkom and the other partners, sponsors and supporters in ensuring that the tournament in 2010 is a world-class event and the most successful FIFA World Cup ever.
So, while the world gears up for the FIFA Confederations Cup in South Africa in 2009 and the FIFA World Cup a year later, Telkom has already set the ball rolling to ensure that audiences all over the world are able to view these coveted tournaments.