New head for BlackBerry Africa

BlackBerry has announced the appointment of Yudi Moodley as Managing Director for Africa.

Moodley will be responsible for overseeing and driving the overall business strategy and growth for BlackBerry across Africa, and replaces Alexandra Zagury who is taking up a new role at BlackBerry as MD for the UK and Ireland.

“Africa is one of BlackBerry’s key markets. As I take up this new role, I will continue to work with our local partners to serve all of our customers and focus on driving the ongoing adoption of the BlackBerry 10 platform as well as BBM, which is popular among Africans across the continent,” Moodley said.

Previously, Yudi Moodley was BlackBerry’s business management director for the Middle East and Africa, a diverse general management role spanning commercial management as well as business planning and forecasting.

Moodley joined BlackBerry in 2010 having spent four years with Cell C, where his last position was as senior national retail sales manager. He started his career with Caltex Oil.

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New head for BlackBerry Africa