In July 2009, something happened which had a massive impact on broadband connectivity and the price of bandwidth in South Africa: SEACOM was launched.
Before the arrival of SEACOM, most South African broadband users had to manage restrictive data caps, which were a result of expensive international bandwidth.
SEACOM brought competition to the international bandwidth market, and it was not long before affordable uncapped broadband services arrived.
The addition of other undersea cable systems – EASSy and WACS – then helped international bandwidth prices plummet to a fraction of what they were pre-2009.
The lower prices filtered down to consumers, with ADSL data prices dropping from around R70 per GB to less than R2 per GB in a few years.
How it all changed
Speaking at the annual Cloud and Hosting Conference, SEACOM’s Chief Development Officer Suveer Ramdhani showed how the international connectivity landscape has changed over the last decade.