Telecoms2.08.2016

Where the DA got your number

Democratic Alliance DA logo

The DA has been collecting information about voters and prospective voters for over 15 years.

That’s according to Warwick Chapman, the executive director of information at the DA.

“We have collected it door to door, we have received data directly from people, and we have sourced data from providers,” said Chapman.

The DA has been calling people recently to encourage them to vote for its representatives in the local government elections this week.

A number of recipients of these calls have expressed frustration with the DA’s new campaign, especially with its automated or “robocalling” drive.

How to unsubscribe from DA calls

A system available through the DA’s website lets you unsubscribe from its communications.

You can also ask to be removed from its lists if you are called by a call centre agent.

However, there have been reports of people who asked agents to unsubscribe them, only to be called again.

“We take every request we receive seriously, and do everything we can to ensure requests are complied with,” said the DA.

“If anyone made a request and the request was not honoured, we ask them to lodge a complaint at www.da.org.za/privacy and we will investigate.”

Why the DA robocalls voters

Considering the backlash the DA received for its SMS campaign, we asked why it decided to implement automated calls.

Chapman said it is their job to run a campaign that informs voters about the DA and encourages them to vote.

“We know that the SMS and robocalling campaign has been effective – that is why we do it,” he said.

“We also know that some people object to receiving communication from us, and that is why we have invested so heavily in technology and personnel in an attempt to ensure that the requests of all voters are complied with.”

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