Telkom’s Simple product, which offers subscribers DSL384 Internet access, 1GB of monthly data, analogue line rental and free landline calls after hours for R369 per month, has recently been notching up complaints at the Advertising Standards Authority of South Africa (ASA).
In a complaint last month focusing on speed claims by Telkom, the ASA ruled that the Telkom Simple product does not deliver Fast Internet, and ordered Telkom to withdraw those claims.
In a more recent ASA complaint another consumer felt that the Telkom Simple radio advertisements are misleading and discriminatory as the service is not available to existing clients.
Telkom responded by saying that it has initially emended the advertisement to clearly indicate that the offer is only available to new customers, adding that as of 1 January 2011 it is no longer in use.
The ASA has a long standing principle which holds that where an advertiser provides an unequivocal undertaking to withdraw or amend its advertising in a manner that addresses the concerns raised, that undertaking is accepted without considering the merits of the matter.
Telkom therefore got off without any intervention by the ASA, as long as the company does not use the advert again in its current format.
Not so Simple for Telkom << Comments and views