IPTV market poised for growth

Internet Protocol Television (IPTV) deployments continue to increase worldwide and provide triple play services to consumers. These deployments are based on multiple technologies, such as passive optical networks (PON), point-to-point Ethernet, digital subscriber line (DSL), and multiservice access platform (MSAP). Furthermore, they provide opportunities and challenges for network equipment hardware and software vendors.

Global growth consulting company, Frost & Sullivan, finds that the World IPTV Access Infrastructure Market is poised for solid growth, due to the increased activity in fibre roll-outs. This is driven primarily by existing and potential consumer video services that will be best delivered via the IP infrastructure, and the intense competition among communication service providers (CSPs).

The state of IPTV deployment is led by two main drivers that are shaping the market and architectural preferences. The focus is on improvement of the copper to handle triple play via DSL and the adoption of fibre to the home (FTTH).

"Video services are essential for CSPs to retain the status of a preferred provider," notes Frost & Sullivan ICT analyst, Prayerna Raina. "Improvement in copper plant and continued deployment of fibre-to-home is essential to provide these services."

Equipment vendors are striving to provide a differentiating feature set, to work closely with CSPs to enable IPTV roll-out, and to provide an end-to-end solution from home networking. Another challenge is the requirement of multi-vendor solutions and the ability to pre-integrate solutions.

The successful vendors are those who have managed to establish a customer base, irrespective of vendor size. They are addressing these challenges by participating actively in interoperability events and striking up partnerships that will help meet CSP’s end-to-end requirements in the access network.

"Vendors will continue to face challenges related to providing a seamless migration path while serving up the required bandwidth and providing multiple technologies for access including DSL, Ethernet, and PON," observes Frost & Sullivan’s ICT analyst, Becky Watson. "This is coupled with requirements to provide end-to-end solutions for CSPS who continue to deal with unprecedented and unpredictable technology issues in rolling out IPTV."

Vendors providing solutions to CSP customers must engage with vendor partners to provide end-to-end solutions and provide their clients with pre-integrated solutions in order to bring services to market quickly, she adds.

 

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IPTV market poised for growth