Bundled cellular deals to become more popular

Mobile service bundles that include voice minutes, SMSes and/or data, often included with a phone, will become more popular, Vodacom CEO Pieter Uys told attendees at the 2011 MyBroadband Conference.

Uys was addressing a question about whether offers such as the flat-rated (or bundled) Internet service available to BlackBerry users would be coming to other smartphones on Vodacom.

In terms of pure data bundles the South African mobile broadband market became a warzone in 2011 with very aggressive pricing, such as 8ta’s R199 for 10GB and MTN’s uncapped data for R299.

Apart from its three-month R149 for 2GB data promotion, Vodacom has not launched a data special which rivals offerings seen from Cell C, MTN and 8ta.

Quizzed about whether they would be launching more promotions, Uys said that we’d see more promotions: “Christmas is always a good time to have promotions,” Uys said, highlighting that they have launched new “Mofaya” promotions for summer.

Pieter Uys at the 2011 MyBroadband Conference
Pieter Uys

Uys said that we’d see more and more bundled services in future, and that it won’t be just from Vodacom, or South Africa, but that it is a worldwide trend.

Asked whether these bundles would include a fair amount of monthly data, Uys said that he couldn’t reveal what the bundles would contain, but that there would be “nice goodies in the bundle.”

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Bundled cellular deals to become more popular