New pay-TV player readying for launch

Pay-TV newcomer On Digital Media (ODM) announced on Monday that it had received its broadcast licence, paving the way to go on air in the second half of 2009.

ODM was one of four new pay-TV services expected to arrive in South Africa within the next year.

The Independent Communications Authority of South Africa (Icasa) announced the arrival of four new players last year. They included Telkom Media, which Telkom was currently trying to sell, and Walking on Water, a new gospel TV service.

The fourth player was e.tv’s sister company E-Sat, which had since transformed itself into a content provider on DStv in the form of a 24-hour news channel.

"This now puts us in a position to proceed with the development of our business model and to launch in the second half of 2009," said ODM director Vino Govender.

ODM is planning to offer news, movies, music and children’s programmes.

"ODM management are engaged in advanced negotiations with numerous content and technical service providers which they could not conclude until the pay-TV broadcast licence was issued.

"Now that the regulatory element of the business has been finalised, they are in a position to do so. The operational side of the business will commence within the next 60-90 days," added Govender.

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New pay-TV player readying for launch