Telkom tops sentiment rankings ahead of Cell C and Vodacom

Press Pulse’s new online media sentiment report revealed that Telkom achieved the highest score over the last 30 days, followed by Cell C and Vodacom.

Press Pulse, backed by Broad Media, developed an artificial intelligence (AI) sentiment-measuring system for online media reports.

The system focuses on South African business reporting from top-tier publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.

However, before Press Pulse’s new sentiment system, companies found it difficult to track their performance accurately.

The good news is that new advances in artificial intelligence have made it possible to objectively measure media sentiment.

The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.

Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.

The Press Pulse reports provide companies with clear insights into where they perform well, where they fail, and the sentiment trends in the market.

It also helps companies to benchmark their performance against their peers and track their sentiment over time.

Telkom leading the pack this month

Press Pulse’s sentiment analysis for South Africa’s biggest telecommunications companies showed that Telkom topped the rankings with a sentiment score of 39.

These rankings are mainly for top-tier business publications in South Africa, which means they are skewed towards a business audience.

Telkom’s strong results, released on Monday, significantly impacted the operator’s performance.

Cell C, which has conducted extensive marketing and PR around its turnaround plans, has also achieved good performance in recent weeks.

Vodacom finished third, followed by MTN and Rain. The latter is the only operator with a negative perception score.

Rain’s lacklustre network performance is the main reason for its negative perception among online media publications.