MTN outperforms Vodacom, Cell C, Rain, and Telkom

Press Pulse’s online media sentiment report revealed that MTN scored significantly higher than Vodacom, Cell C, Rain, and Telkom.

MTN’s exceptional performance is driven by its superior network performance and a better marketing and media strategy than its competitors.

Press Pulse developed an artificial intelligence (AI) sentiment-measuring system for online media reports and mentions.

The system focuses on South African business reporting from top-tier media publications and measures companies’ success in achieving positive exposure.

The sentiment ranking is based on the number of positive, neutral, or negative articles, as well as the reach and influence of the publication where they are published.

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.

However, before Press Pulse’s sentiment system, it was difficult for companies to track their performance accurately.

The good news is that advances in artificial intelligence have made it possible to measure media sentiment objectively.

The system uses sophisticated natural language processing and deep learning for accurate sentiment detection.

Press Pulse makes it easy for companies to track their online media sentiment and gain insight into how they can improve.

The Press Pulse reports provide companies with clear insights into where they excel, where they fall short, and prevailing market sentiment trends.

It also helps companies to benchmark their performance against their peers and track their sentiment over time.

Sentiment analysis for South Africa’s mobile operators

MTN achieved a positive sentiment score of 158 over the last three months, ranking among the best scores of all companies in South Africa.

MTN’s strong performance was driven by its excellent mobile network, which has consistently outperformed its rivals.

The company also has a good marketing and media strategy, focusing its resources on large and influential publications.

Vodacom was a distant second with a positive sentiment score of 39. It closely rivalled MTN until the start of April, after which its score began to deteriorate.

Since then, a significant gap has opened up between MTN and Vodacom, indicating that MTN enjoys far better and more positive media coverage than its main rival.

Cell C ranked third with a sentiment score of 15, followed by Rain with a score of 8. These two operators enjoyed less coverage than their larger rivals.

Telkom was the only South African telecommunications company with a negative sentiment score.

Although it received more positive than negative reports, the negative articles were in large and influential publications, which pushed down its sentiment score.

The table and chart below provide an overview of the online media sentiment for South Africa’s largest telecommunications companies.