Telkom however says that it is important to highlight the value of the sponsorship rather than the cost.
“The primary value is that this sponsorship is a continuation of Telkom's investment in its infrastructure which will benefit the country as well as all our customers beyond 2010,” says Reuben September: Telkom’s acting-CEO
According to a press statement Telkom says that it is already well advanced in evolving to the Next Generation Network and becoming a ‘National Supporter’ will accelerate our drive towards providing cutting-edge ICT technology of world-class standards.
“These network infrastructure enhancements will allow Telkom to provide state-of-the-art solutions and converged services to customers long after the World Cup is over,” September said.
“The continued improvement of our network infrastructure will also ensure that Telkom becomes globally competitive within the ICT sector.”
Telkom says that at a broader level it has also become a National Supporter in order to further support the national agenda of job creation and bolstering tourism – some of the positive economic spin-offs that would accrue from the 2010 World Cup.
“Finally, becoming involved in delivering a successful 2010 FIFA World Cup will also enable Telkom to enhance the global image of South Africa and the African continent,” September concluded.