Orange Horizons said today (3 April 2014) that it has launched the initial research and test stage of its planned Wi-Fi service offering in South Africa.
Orange has partnered with Cape Town-based African Eagle Tourism, to provide free Wi-Fi services within their fleet of vehicles.
“Wi-Fi is underdeveloped and underutilized in South Africa, whereas Europeans have come to rely on the technology to satiate their appetites for data,” said Sebastien Crozier, Orange Horizons CEO.
“For tourists visiting South Africa it is hard to understand why there is so little access to Wi-Fi,” he adds.
“This lack of accessible wireless connectivity tarnishes the perception of the country from a tourism perspective.”
Crozier said that Orange wants to change the way that South African operators and customers look at Wi-Fi and data, explaining that this could bode well for tourism in the country.
This move to extend Orange Horizon’s offer in South Africa follows the launch of a series of consumer related products in 2013 and Q1 of 2014.
Orange Horizon’s activities in South Africa include the Orange content website, the Orange online store and Orange travel data, as well as voice and SIM-card products offered both through the Orange online store as well as through Orange corners within a selection on Nashua Mobile stores.
Recently introduced to its offering is an online service that facilitates cross-boarder airtime and data purchasing, across multiple networks.