The Advertising Standards Authority of South Africa (ASA) has dismissed a complaint against a Telkom SmartBroadband Uncapped Wireless advertisement, which claims to offer “Unlimited Broadband Internet”.
Telkom’s print advertising promoting its SmartBroadband Uncapped Wireless offering stated: “Get truly unlimited, wireless, high-speed broadband for R799pm x 24”.
A consumer was unhappy with the “unlimited” claim, arguing that Telkom only provides 50GB of broadband, after which the service is throttled to 128kbps.
Telkom responded, saying that throttling only applied to bandwidth-intensive protocols and applications.
“Full speeds will be maintained during peak and off-peak periods for all other types of applications such as email, browsing, streaming, real-time online gaming, backups, and gaming downloads,” said Telkom.
The ASA agreed with Telkom, adding that the company has clearly disclosed and explained its throttling policy.
The ASA subsequently dismissed the complaint against Telkom’s unlimited broadband claim.