MyBroadband recently conducted an online survey asking consumers which broadband service provider they trusted the most. The survey was completed by 1,425 broadband and ISP subscribers, providing a comprehensive overview of how consumers perceive the various broadband providers.<\/p>\n
Broadband users were asked to order the five main broadband providers in South Africa from the one they trust the most to the one they trust the least. ‘Trust’ was defined in terms of service quality, support levels and general confidence in the company.<\/p>\n
An overall ‘Trust Percentage’ was calculated where the value indicates how ‘trusted’ a provider is in relation to competing providers. A high percentage indicates that end-users trust a company more than its competitors while a low percentage means that consumers trust the company less than its peers.<\/p>\n
Another less significant value – the percentage of first places – is also given in the table below for the sake of interest. This value shows what percentage of consumers trusted a certain provider the most (hence ranked the company first in terms of trust).<\/p>\n
The following table provides a snapshot of which broadband providers consumers trust the most in South Africa. <\/p>\n
| \n Broadband Provider Trust Percentage<\/span><\/strong><\/div>\n<\/td>\n<\/tr>\n Provider<\/span><\/strong><\/td>\n | % First Places<\/span><\/strong><\/td>\n | Overall Trust %<\/span><\/strong><\/td>\n<\/tr>\n | Vodacom<\/td>\n | 34<\/td>\n | 76<\/strong><\/td>\n<\/tr>\n | Telkom<\/td>\n | 39<\/td>\n | 67<\/strong><\/td>\n<\/tr>\n | MTN<\/td>\n | 11<\/td>\n | 61<\/strong><\/td>\n<\/tr>\n | Neotel<\/td>\n | 9<\/td>\n | 49<\/strong><\/td>\n<\/tr>\n | iBurst<\/td>\n | 6<\/td>\n | 42<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n | |