{"id":101070,"date":"2014-05-18T10:28:37","date_gmt":"2014-05-18T08:28:37","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=101070"},"modified":"2014-05-18T10:37:51","modified_gmt":"2014-05-18T08:37:51","slug":"isp-operator-website-battle","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/internet\/101070-isp-operator-website-battle.html","title":{"rendered":"ISP, operator website battle"},"content":{"rendered":"

An ISP\u2019s website has become an integral part of the company\u2019s overall value proposition, offering self-service portals, online shops, news and other valuable services to their subscribers.<\/p>\n

An ISP\u2019s website has also become a powerful tool for customer acquisition, which means website popularity has become an important business metric.<\/p>\n

To drive traffic to a commercial website is not easy. Many ISPs use a combination of online advertising, search engine optimisation and valuable content offers and services to attract visitors.<\/p>\n

This raises the question on which ISP websites are reigning supreme when it comes to popularity.<\/p>\n

Only MWEB<\/a> is registered with the IAB and runs Effective Measure code, which means that other (less reliable) tools must be used to compare traffic to these websites.<\/p>\n

Two popular tools are Google Trends and Alexa. Here are the results for some of the top ISP websites.<\/p>\n

Google Trends<\/h3>\n

Google Trends is a service offered by Google<\/a> to compare the popularity of different search terms.<\/p>\n

The following graphs shows the search volumes and interest in local ADSL ISPs and operators over the last few years.<\/p>\n

\"Operator<\/a>

Operator search popularity<\/p><\/div>\n

\"ISP<\/a>

ISP search popularity<\/p><\/div>\n

Alexa<\/h3>\n

Alexa provides a rough estimate of website popularity in the country based on panel data. It is not as accurate as Effective Measure or Google Analytics, but in the absence of this data, it is a fair resource to use.<\/p>\n

The following graphs show the website traffic to the various websites based on Alexa\u2019s statistics.<\/p>\n

\"Operator<\/a>

Operator website traffic<\/p><\/div>\n

\"ISP<\/a>

ISP website traffic<\/p><\/div>\n

More on website traffic<\/h3>\n

South Africans\u2019 most popular online spots<\/strong><\/a><\/p>\n

Largest South African websites<\/strong><\/a><\/p>\n

Here is what South Africa\u2019s Internet looks like<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

With ISP and operator websites becoming an integral part of business, there is an ongoing battle to have the most popular website in SA<\/p>\n","protected":false},"author":23,"featured_media":89011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[1669,7431,1765,355,679,24686,35,23923,42,213,107,109,689,41,329,24524],"class_list":["post-101070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-afrihost","tag-alexa","tag-axxess","tag-cell-c","tag-effective-measure","tag-google-trends","tag-headline","tag-iab","tag-mtn","tag-mweb","tag-neotel","tag-telkom","tag-telkom-mobile","tag-vodacom","tag-web-africa","tag-website-traffic"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/101070"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=101070"}],"version-history":[{"count":3,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/101070\/revisions"}],"predecessor-version":[{"id":101170,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/101070\/revisions\/101170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/89011"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=101070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=101070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=101070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}