{"id":102441,"date":"2014-05-19T07:15:32","date_gmt":"2014-05-19T05:15:32","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=102441"},"modified":"2014-05-19T07:17:34","modified_gmt":"2014-05-19T05:17:34","slug":"lower-data-prices-and-more-users-for-vodacom","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/102441-lower-data-prices-and-more-users-for-vodacom.html","title":{"rendered":"Lower data prices and more users for Vodacom"},"content":{"rendered":"<p>Vodacom unveiled its financial results for the year ended 31 March 2014, which showed strong growth in data use on its networks.<\/p>\n<p>Vodacom South Africa\u2019s data revenue increased 23.6% to R10.974 billion, and now represents 22.7% (2013: 18.4%) of its service revenue.<\/p>\n<p>\u201cThe continued reduction in our effective price per megabyte of 24.8% attracted new users and increased usage across the base,\u201d Vodacom said.<\/p>\n<p>\u201cWe achieved 11.9% growth in active data customers to 16.1 million customers and data traffic increased 80.4%.\u201d<\/p>\n<p>Vodacom\u2019s data revenue growth was supported by a 23.5% increase in the number of active smartphones and tablets to 7.8 million devices.<\/p>\n<p>The average monthly data usage on smartphones increased 81.7% to 253 MB per device and increased 25.2% to 743 MB on tablets.<\/p>\n<h3 class=\"my-4\">More on Vodacom data<\/h3>\n<p><a title=\"Vodacom\u2019s rapid broadband growth\" href=\"http:\/\/mybroadband.co.za\/news\/broadband\/78218-vodacoms-rapid-broadband-growth.html\"><strong>Vodacom\u2019s rapid broadband growth<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom unveiled its latest financial results today, which showed continued growth in mobile data numbers<\/p>\n","protected":false},"author":23,"featured_media":98094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[36,369,3610,41],"class_list":["post-102441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-active","tag-data","tag-mobile-data","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/102441"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=102441"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/102441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/98094"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=102441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=102441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=102441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}