The Sunday Times recently held an event to announce the coolest brands in South Africa based on the results of its annual Generation Next survey, conducted by HDI Youth Marketeers.<\/p>\n
In a press release issued ahead of the event, HDI boss Jason Levin was quoted as saying that the survey has grown to polling over 5,500 South African youths between the ages of 8 and 23.<\/p>\n
BMW South Africa walked away with the \u201cCoolest Brand Overall\u201d award, while Coca Cola came in second, and Nike third.<\/p>\n
Last year BlackBerry was the coolest brand in South Africa, but a trend from this year\u2019s Generation Next results was that the smartphone maker seems to have lost its edge among the youth.<\/p>\n
WhatsApp has taken the top spot as the SA youth\u2019s coolest cellphone application, unseating BBM in the process.<\/p>\n
Awarded by international YouTube celebrity Casper Lee, a South African, BlackBerry dropped two places since last year while Samsung rose two, with Apple\u2019s iPhone walking away with the prize.<\/p>\n
Little has changed in the rankings of South Africa\u2019s coolest network operators among youth, with Vodacom, MTN, and Cell C making up the top 3.<\/p>\n
BlackBerry and the iPhone have dropped out of the top 3 coolest hi-tech gadget rankings, with the Samsung Galaxy Tab and Xbox stepping in to take their places.<\/p>\n
Apple lost ground to Samsung in the battle for the coolest computer brand. Unfortunately for those youth who love Samsung\u2019s PC brand, the company has announced that it will no longer be selling its notebook computers<\/a> in South Africa.<\/p>\n Need for Speed has lost its place as second coolest video game to Grand Theft Auto. GTA carries an age restriction of 18 in South Africa, so here\u2019s hoping its popularity is driven by the 18\u201323 year old segment interviewed by HDI.<\/p>\n As with the telecommunications providers rankings, very little has changed for the youth among South Africa\u2019s banks, with FNB ranked top, followed by Standard Bank and Absa.<\/p>\n Google has come from below the top 5 to take the top spot among the youth\u2019s coolest South African companies, unseating DStv, which dropped to the sixth spot.<\/p>\n The full results will be published on Sunday, 1 June 2014 as a supplement with the Sunday Times newspaper.<\/p>\n BlackBerry is bitchin\u2019: SA youth<\/strong><\/a><\/p>\n Why BlackBerry is \u201ccool\u201d in South Africa<\/strong><\/a><\/p>\n Top computer brands in SA \u2013 Apple vs Dell vs HP vs Lenovo vs Acer<\/strong><\/a><\/p>\n Top telecoms, mobile phone brands in SA<\/strong><\/a><\/p>\nCoolest Console\/Computer Game<\/h3>\n
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Coolest Bank<\/h3>\n
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Coolest SA Company<\/h3>\n
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Related news on SA\u2019s top tech brands<\/h3>\n