Google is fine tuning its digital music strategy with the acquisition of Songza, a service that creates soundtracks tailored for people’s changing moods.<\/p>\n
Financial terms of the deal announced on 1 July 2014 aren’t being disclosed. That means the price is considered to be too small to affect Google Inc., which ended March with $59 billion in cash.<\/p>\n
The acquisition highlights the growing importance of services that create tailored playlists as more people listen to music through Internet connections on their smartphones, tablets, and personal computers.<\/p>\n
Apple is buying headphone maker Beats Electronics for $3 billion largely because it prizes the song-picking prowess of a digital music service that Beats has been building.<\/p>\n
Google plans to use Songza’s technology in its own music-streaming service, as well as its YouTube video site.<\/p>\n
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