{"id":106829,"date":"2014-07-24T07:45:52","date_gmt":"2014-07-24T05:45:52","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=106829"},"modified":"2014-07-24T07:50:15","modified_gmt":"2014-07-24T05:50:15","slug":"massive-increase-in-smartphone-data-use","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/business\/106829-massive-increase-in-smartphone-data-use.html","title":{"rendered":"Massive increase in smartphone data use"},"content":{"rendered":"<p>Vodacom has released its quarterly update for the period ending 30 June 2014, which showed that the company\u2019s group revenue increased 4.3% to R18.287 billion over the reporting period.<\/p>\n<p>In its South African operations revenue increased 1.7% to R14.791 billion, driven by a 16.9% growth in equipment revenue (device and accessories revenue).<\/p>\n<p>Vodacom South Africa\u2019s service revenue fell 2.0% to R11.442 billion, mainly due to a 50% cut in mobile termination rates in April 2014, which led to a 44% reduction in incoming voice revenue.<\/p>\n<h3 class=\"my-4\">It\u2019s all about data<\/h3>\n<p>Vodacom South Africa\u2019s data revenue grew 18.4% to R2.948 billion, to represent 25.8% (2013: 21.3%) of service revenue.<\/p>\n<p>\u201cWe increased the data allocated in our integrated plans and launched time-based micro bundles to reduce our effective price of data by 30.3% year on year,\u201d Vodacom said. On a quarterly basis, effective price per megabyte declined 4.2%.<\/p>\n<p>\u201cWe attracted 1.81 million new data users to grow our data customers to 17.01 million, and increased total data usage by 70%,\u201d Vodacom said.<\/p>\n<p>Vodacom said it continues to make progress with its handset financing programme to put data capable devices into people\u2019s hands.<\/p>\n<p>The number of active smartphones and tablets on Vodacom\u2019s network increased 19.3%, to 8 million devices.<\/p>\n<p>The average monthly data usage on smartphones increased 44.5% to 312 MB per device and usage on tablets increased 43% to 848 MB per device.<\/p>\n<h3 style=\"color: #263034;\">More on Vodacom<\/h3>\n<p style=\"color: #263034;\"><a style=\"color: #0066cb;\" title=\"Today\u2019s devices at \u201994 prices\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/104691-todays-devices-at-94-prices.html\"><strong>Today\u2019s devices at \u201994 prices<\/strong><\/a><\/p>\n<p style=\"color: #263034;\"><a style=\"color: #0066cb;\" title=\"Free 1GB from Vodacom, for some\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/104615-free-1gb-from-vodacom-for-some.html\"><strong>Free 1GB from Vodacom, for some<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom has reported an 18.4% increase in data revenue, driven by more smartphones on the network and more data being used by smartphone owners<\/p>\n","protected":false},"author":23,"featured_media":98094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[19],"tags":[35,3610,1361,639,41],"class_list":["post-106829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-headline","tag-mobile-data","tag-smartphones-2","tag-tablets","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/106829"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=106829"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/106829\/revisions"}],"predecessor-version":[{"id":106833,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/106829\/revisions\/106833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/98094"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=106829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=106829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=106829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}