{"id":10764,"date":"2009-12-08T13:37:00","date_gmt":"2009-12-08T11:37:00","guid":{"rendered":""},"modified":"2009-12-08T13:37:00","modified_gmt":"2009-12-08T11:37:00","slug":"amd-to-demonstrate-3d-blu-ray-technology","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/hardware\/10764-amd-to-demonstrate-3d-blu-ray-technology.html","title":{"rendered":"AMD to demonstrate 3D Blu-ray technology"},"content":{"rendered":"<p>AMD has announced that in partnership with Cyberlink, it will demonstrate the forthcoming Blu-ray stereoscopic 3D standard at the 2010 Consumer Electronics Show (<a href=\"http:\/\/www.cesweb.org\/\" target=\"_blank\">http:\/\/www.cesweb.org\/<\/a>). The showcase will demonstrate high-fidelity 3D entertainment to consumers, technology that was once reserved only for theatres.<\/p>\n<p>Expected to hit store shelves in the second half of next year, Blu-ray stereoscopic 3D combines the high-definition images the format is known for with 3D visuals that seem to jump from the screen.<\/p>\n<p>As a contributing member of the Blu-ray Disc Association, AMD is working closely with technology partners as the format specifications are finalised over the coming year, in order to help ensure compatibility with upcoming AMD hardware.<\/p>\n<p>&ldquo;AMD has been a valuable partner, developing hardware optimized for the highest quality video and audio experience with PowerDVD Ultra,&rdquo; said Alice H. Chang, CEO of CyberLink.<\/p>\n<p>&ldquo;With the addition of stereoscopic 3D support for the next generation of Blu-ray discs, we&rsquo;re ready to bring consumers an incredible new entertainment experience in the coming year. Our joint technology preview at the upcoming Consumer Electronics Show will give everyone a taste of what&rsquo;s in store,&rdquo; Chang continued.<\/p>\n<p>The new standard is one of many 3D technologies AMD openly supports, along with 3D DLP televisions, dual-panel and line interleaved 3D monitors, and is part of AMD&rsquo;s initiative to further both the art of 3D entertainment, and its adoption in homes worldwide.<\/p>\n<p>Stereoscopic 3D for HD gaming and multimedia joins the list of technologies that AMD is developing. The recently launched &lsquo;next-generation&rsquo; ATI Radeon graphics cards offer support for DirectX 11 gaming, and multi-display entertainment, through the ATI Eyefinity technology.<\/p>\n<p>&ldquo;AMD has a long, proud tradition of delivering leading technologies to market &ndash; technologies that have a meaningful and positive impact on the PC experience,&rdquo; said Rick Bergman, senior vice president, AMD Products Group.&nbsp;<\/p>\n<p>&ldquo;Stereoscopic 3D is set to be one of these technologies, and that&rsquo;s why AMD has committed the time and resources to ensure that when Blu-ray stereoscopic 3D is ready for the world, AMD will be ready to bring it to consumers, just as we have done recently with DirectX 11-capable&nbsp; hardware to support DirectX 11 gaming,&rdquo; concluded Bergman.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php?t=206661\"><strong>AMD 3D Bly-ray tech<\/strong><\/a> &#8211; discussion<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMD will be demonstrating consumer level stereoscopic 3D technology at the Consumer Electronics Show <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-10764","post","type-post","status-publish","format-standard","hentry","category-hardware"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/10764"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=10764"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/10764\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=10764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=10764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=10764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}