Five years after his death, Michael Jackson is back with a new video that breaks new ground by premiering on Twitter.<\/p>\n
The late King of Pop — who pioneered music videos in the 1980s with the advent of MTV — had written the song “A Place With No Name” with loose inspiration of the 1972 folk rock classic “A Horse With No Name” by the band America.<\/p>\n
Released in May on his posthumous album “XSCAPE,” Michael Jackson’s estate and Epic Records decided to premiere an accompanying video on Twitter late Wednesday in what they said was a first for the social media site.<\/p>\n
The video was also broadcast on an overhead screen in New York’s Times Square in coordination with the Twitter debut.<\/p>\n
The video features archival footage of a mid-career Jackson, dancing in a tight tank top against a black and white backdrop, along with a couple sensuously intertwining in the desert heat.<\/p>\n
The song tells the story of a motorist whose Jeep suffers a flat tire on the highway and meets a woman who, in Jackson’s words, explains, “Don’t you worry, my friend, I’ll take care.”<\/p>\n
“Take me to a place without no name,” Jackson sings, rhythmically if ungrammatically, to a heavy bass line. Jackson explains the couple’s onward journey and discovery of a “beautiful city” where “kids are playing and people are laughing and smiling, and no one’s in fear.”<\/p>\n
“A Place With No Name” was directed by Samuel Bayer, whose previous work includes Nirvana’s breakthrough single “Smells Like Teen Spirit” which featured a video of a raucous school concert.<\/p>\n
Michael Jackson was an early enthusiast of matching videos to his songs, at a time that many musicians resented the commercial pressures created by MTV as cable television became widespread. Jackson’s 1983 video “Thriller” was a landmark as it was virtually a miniature horror movie which ran nearly 14 minutes long.<\/p>\n
Jackson died on June 25, 2009 of an overdose of the clinical anesthetic propofol, administered by his doctor to help treat insomnia as the 50-year-old singer prepared for a series of concerts in London.<\/p>\n
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