Google said the home pages of its globally-popular video-sharing website YouTube have become hot venues for display ads.<\/p>\n
Google has been masterful at pumping revenue out of “pay-per-click” link advertising paired with results of Internet searches.<\/p>\n
An unrelenting boom in video, television and film being delivered online offers opportunity to make cash by weaving in advertising targeted to the interests of viewers.<\/p>\n
Google executives said that ad-targeting technology from DoubleClick, which it bought in 2007 for 3.1 billion dollars, is at the core of its online display advertising strategy.<\/p>\n
“We want to simplify how display advertising is bought and sold,” Google vice president of product management Neal Mohan said during a webcast outlining the company’s approach to the market.<\/p>\n
“Our aim is to democratize the display advertising ecosystem to allow more businesses to participate.” DoubleClick acts as a display advertising “stock exchange” and Google then provides a simple tool for businesses to create online marketing campaigns.<\/p>\n
Google said it is seeing “tremendous success” in the display advertising market and is winning business from top advertisers.<\/p>\n
YouTube has sold 90 percent of the display advertising space on its US homepages this year, according to Tom Pickett, director of online sales and operations at the service.<\/p>\n
“We are also now seeing good results on home pages internationally, but we’ve just scratched the surface so there is lots of head room,” Pickett said.<\/p>\n
YouTube has tripled the number of “monetized views” and earns ad revenue on more than a billion of the online videos watched weekly, according to Pickett.<\/p>\n
“This has been a terrific year for us in display advertising,” Mohan said.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Google on Tuesday outlined a strategy for seizing a bigger share of online display advertising that has long been a key stronghold for rival Yahoo!<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-10858","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/10858"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=10858"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/10858\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=10858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=10858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=10858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}