Sony Corp secured the rights to carry 22 Viacom Inc channels, including Comedy Central and MTV, on its planned cloud-based television service, a step forward for its plans to compete with cable and satellite offerings.<\/p>\n
The Viacom networks will be available when the new service launches, the companies said in a statement on Wednesday. Customers also will have access to on-demand programming from Viacom.<\/p>\n
Sony will provide more details about the service “in the near future,” the statement said.<\/p>\n
It is the first time Viacom has agreed to provide its networks for an Internet-based live TV and video on demand service, the companies said.<\/p>\n
Sony announced its intention to create a web-based video service at the Consumer Electronics Show in Las Vegas earlier this year. Subscribers will be able to access content on the more than 75 million Internet-enabled Sony devices in the United States, according to the statement.<\/p>\n
Viacom’s channels, which also include Nickelodeon and BET, have a 25.9 percent market share among viewers of basic cable ages 2 to 34, the statement said.<\/p>\n
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