{"id":113835,"date":"2014-12-01T15:00:39","date_gmt":"2014-12-01T13:00:39","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=113835"},"modified":"2014-12-01T15:03:03","modified_gmt":"2014-12-01T13:03:03","slug":"vodacom-smartphone-data-use-2011-to-2014","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/113835-vodacom-smartphone-data-use-2011-to-2014.html","title":{"rendered":"Vodacom smartphone data use: 2011 to 2014"},"content":{"rendered":"<p>Vodacom recently released\u00a0its interim results for the six months ending on 30 September 2014, which show that the average amount of data used per smartphone increased 55.4% over the last year to 336MB per month.<\/p>\n<p>Vodacom further said that the number of active smartphones and tablets on its network increased 21.1% to 8 million.<\/p>\n<p>According to Vodacom\u2019s results the average monthly data usage on tablets increased 28.9% to 879MB.<\/p>\n<p>By comparison, in September 2011\u00a0Vodacom had 4.1 million smartphones on its network which used an average of 84MB a month.<\/p>\n<p>The following graphs show the number of smartphones on Vodacom\u2019s network and the average amount of data &#8211; in MB &#8211; \u00a0used by these smartphones from\u00a0September 2011 to September 2014.<\/p>\n<p style=\"text-align: center;\"><strong>Number of smartphones on Vodacom\u2019s network<\/strong><\/p>\n<div id=\"attachment_113877\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2014\/11\/Number-of-smartphones1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-113877\" class=\"size-full wp-image-113877\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2014\/11\/Number-of-smartphones1.jpg\" alt=\"Number of smartphones\" width=\"600\" height=\"360\" \/><\/a><p id=\"caption-attachment-113877\" class=\"wp-caption-text\">Number of smartphones<\/p><\/div>\n<p style=\"text-align: center;\"><strong>Average data use per smartphone<\/strong><\/p>\n<div id=\"attachment_113839\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2014\/11\/Average-monthly-data-use-per-smartphone.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-113839\" class=\"size-full wp-image-113839\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2014\/11\/Average-monthly-data-use-per-smartphone.jpg\" alt=\"Average monthly data use per smartphone\" width=\"600\" height=\"360\" \/><\/a><p id=\"caption-attachment-113839\" class=\"wp-caption-text\">Average monthly data use per smartphone<\/p><\/div>\n<h3 style=\"text-align: left;\"><strong>Coping with massive data demand<\/strong><\/h3>\n<p>The growth in the popularity of smartphones and the increase in the average amount of data used per device means that Vodacom has to continually increase its network\u2019s capacity.<\/p>\n<p>In September 2011 Vodacom\u2019s smartphone users consumed 344 million megabytes (344 terabytes) of data per month. This number grew to 2,673 million megabytes (2,673 terabytes) in September 2014.<\/p>\n<p>To accommodate this growth Vodacom doubled the number of its LTE sites to nearly 2,000 over the last year. Vodacom also added 745 3G sites to improve its 3G coverage to 94.1% of the population.<\/p>\n<p>\u201cWe have now also concluded our six-year project to upgrade our radio access network with 4G-ready equipment and have extended our self-provided high-speed transmission to 76.3% of our sites,\u201d Vodacom said.<\/p>\n<div id=\"attachment_113873\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2014\/11\/Overall-Vodacom-smartphone-data-use-per-month.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-113873\" class=\"size-full wp-image-113873\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2014\/11\/Overall-Vodacom-smartphone-data-use-per-month.jpg\" alt=\"Overall Vodacom smartphone data use per month\" width=\"600\" height=\"360\" \/><\/a><p id=\"caption-attachment-113873\" class=\"wp-caption-text\">Overall Vodacom smartphone data use per month<\/p><\/div>\n<h3 class=\"my-4\">More on Vodacom<\/h3>\n<p><a title=\"Vodacom \u2013 lower data prices, strong growth\" href=\"http:\/\/mybroadband.co.za\/news\/business\/113811-vodacom-lower-data-prices-strong-growth.html\"><strong>Vodacom \u2013 lower data prices, strong growth<\/strong><\/a><\/p>\n<p><a title=\"Vodacom\u2019s prices: 1994 versus 2014\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/113093-vodacoms-prices-1994-versus-2014.html\"><strong>Vodacom\u2019s prices: 1994 versus 2014<\/strong><\/a><\/p>\n<p><a title=\"Vodacom coverage: 1994 vs 2014\" href=\"http:\/\/mybroadband.co.za\/news\/cellular\/102971-vodacom-coverage-1994-vs-2014.html\"><strong>Vodacom coverage: 1994 vs 2014<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smartphone data use has increased by over 300% over the last 3 years according to Vodacom\u2019s latest results<\/p>\n","protected":false},"author":23,"featured_media":91363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[35,27517,1361,27519,41],"class_list":["post-113835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-headline","tag-smartphone-data-use","tag-smartphones-2","tag-tablet-data-use","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/113835"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=113835"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/113835\/revisions"}],"predecessor-version":[{"id":113841,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/113835\/revisions\/113841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/91363"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=113835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=113835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=113835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}