{"id":11407,"date":"2010-02-06T09:09:00","date_gmt":"2010-02-06T07:09:00","guid":{"rendered":""},"modified":"2010-02-06T09:09:00","modified_gmt":"2010-02-06T07:09:00","slug":"google-went-techno-chic","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/technology\/11407-google-went-techno-chic.html","title":{"rendered":"Google went techno-chic"},"content":{"rendered":"<p>An &#8220;old-fashioned magnifying glass pendant&#8221; priced at 200 dollars was for sale online at googlestore.com along with a 300-dollar knit scarf in the firm&#8217;s trademark colors and &#8220;peace&#8221; T-shirts for 85 dollars each.<\/p>\n<p>The pieces were the work of emerging designers who last year were asked to come up with &#8220;one-of-a-kind&#8221; items inspired in some way by Google, whether it be the firm&#8217;s colors, technology or mission.<\/p>\n<p>The designs resulted from an annual fund-raising event by fashion magazine Vogue and the Council of Fashion Designers of America (CFDA).<\/p>\n<p>&#8220;Last October, we transformed 10 of the finalists&#8217; designs into iGoogle Artists themes,&#8221; Google product marketing manager Michaela Prescott said in a blog post, referring to the iGoogle personalized homepage that users can manipulate or design to their liking.<\/p>\n<p>&#8220;While we loved seeing fashion meet iGoogle, we wanted to see these pieces in person &#8212; and wear them!&#8221; Google had its favorite designs customized for &#8220;a broader audience&#8221; and will have them available for purchase &#8220;for a limited time,&#8221; according to Prescott. Proceeds will go to the Vogue\/CFDA fund for nascent designers.<\/p>\n<p>&#8220;Search is at the heart of everything Google does,&#8221; Waris Ahulwalia said of his inspiration for the sterling silver magnifying glass pendant.<\/p>\n<p>He crafted a &#8220;1&#8221; into the clasp of the pendant chain of 100 zero-shaped links to represent the &#8220;Googol&#8221; number on which the search engine&#8217;s name is based.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google went techno-chic on Friday, debuting fashion designs inspired by the Internet giant.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-11407","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/11407"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=11407"}],"version-history":[{"count":0,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/11407\/revisions"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=11407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=11407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=11407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}