{"id":121190,"date":"2015-03-10T21:41:40","date_gmt":"2015-03-10T19:41:40","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=121190"},"modified":"2015-03-10T21:42:45","modified_gmt":"2015-03-10T19:42:45","slug":"uncapped-adsl-data-pricing-battle","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/adsl\/121190-uncapped-adsl-data-pricing-battle.html","title":{"rendered":"Uncapped ADSL data pricing battle"},"content":{"rendered":"<p>Uncapped ADSL customers are using more and more data, and unless wholesale ADSL prices decrease and Naked ADSL is introduced the business model is under threat.<\/p>\n<p>ADSL remains the broadband connection of choice for many businesses and residential users, and until fibre services become widely available this is unlikely to change.<\/p>\n<p>One of the benefits of ADSL over mobile broadband connections &#8211; another connectivity option &#8211; is the availability and cost of uncapped data products.<\/p>\n<p>However, Internet service providers are starting to feel the pinch as the average data use increases without significant wholesale price reductions.<\/p>\n<h3 class=\"my-4\">Higher average data use<\/h3>\n<p>The increased popularity of online video and other bandwidth-intensive services is resulting in a higher average data consumption per user.<\/p>\n<p>According to feedback from SA\u2019s top ISPs, average data use on uncapped accounts increases between 9% and 50% per year.<\/p>\n<p>While high-end uncapped subscribers still consume a disproportionate amount of bandwidth, it is less pronounced now through better fair-use policies.<\/p>\n<p>The main\u00a0reason for higher data use is no longer peer-to-peer services, but rather video. Most ISPs predict this will only grow.<\/p>\n<h3 class=\"my-4\">Wholesale ADSL prices must come down<\/h3>\n<p>To accommodate the growth in the average data use without increasing the price or lowering service levels, wholesale price cuts are needed.<\/p>\n<p>Vox Telecom\u2019s head of network and operations Shane Chorley said the biggest cost to deliver broadband is the cost to connect to the Telkom network \u2013 IPC.<\/p>\n<p>Afrihost director Greg Payne said IPC bandwidth is charged at four times the cost of international bandwidth, which is an absurd situation.<\/p>\n<p>\u201cTelkom should have to justify to the regulator why these charges are so high, when other providers who have real competition are charging a fraction of their price,\u201d said Payne.<\/p>\n<p>Payne said that the main thing they would like to see is an immediate drop in IPC pricing from Telkom.<\/p>\n<p>\u201cA minimum price reduction of 30% per year for 4 years is needed to bring about competitive pricing,\u201d said Payne.<\/p>\n<h3 class=\"my-4\">Naked ADSL needed<\/h3>\n<p>MWEB ISP CEO Derek Hershaw said that broadband is a volumes game, which means the more users you have on the ADSL network the better it is in terms of efficiencies and economies of scale.<\/p>\n<p>\u201cThe ADSL market growth has been pedestrian for a few years now &#8211; the ADSL penetration rate versus the number of homes that have Telkom lines is way too low,\u201d said Hershaw.<\/p>\n<p>Hershaw said it is high time for Telkom to seriously consider naked ADSL to stimulate real growth.<\/p>\n<p>Cybersmart CEO Laurie Fialkov agreed, saying that users and ISPs should not be forced to purchase a phone line with their ADSL service.<\/p>\n<p>\u201cHaving said that, Telkom&#8217;s fibre offering &#8211; which also works over the IPC bandwidth &#8211; does not require you to take the phone line,&#8221; he said.<\/p>\n<h3 class=\"my-4\">More on uncapped ADSL<\/h3>\n<p><a title=\"Uncapped broadband prices \u2013 Fibre versus ADSL\" href=\"http:\/\/mybroadband.co.za\/news\/broadband\/119448-uncapped-broadband-prices-fibre-versus-adsl.html\"><strong>Uncapped broadband prices \u2013 Fibre versus ADSL<\/strong><\/a><\/p>\n<p><a title=\"You must demand uncapped mobile data: ISPA\" href=\"http:\/\/mybroadband.co.za\/news\/broadband\/120040-you-must-demand-uncapped-mobile-data-ispa.html\"><strong>You must demand uncapped mobile data: ISPA<\/strong><\/a><\/p>\n<p><a title=\"Best uncapped ADSL deals in South Africa\" href=\"http:\/\/mybroadband.co.za\/news\/adsl\/118093-best-uncapped-adsl-deals-in-south-africa.html\"><strong>Best uncapped ADSL deals in South Africa<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a big increase in the average data use on uncapped ADSL accounts, and wholesale ADSL prices and Naked ADSL are in the spotlight again<\/p>\n","protected":false},"author":23,"featured_media":109792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[5],"tags":[71,1669,2954,559,2264,35,4358,213,21893,1755,49],"class_list":["post-121190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adsl","tag-adsl-2","tag-afrihost","tag-cybersmart","tag-derek-hershaw","tag-greg-payne","tag-headline","tag-laurie-fialkov","tag-mweb","tag-shane-chorley","tag-uncapped-adsl","tag-vox-telecom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/121190"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=121190"}],"version-history":[{"count":2,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/121190\/revisions"}],"predecessor-version":[{"id":121210,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/121190\/revisions\/121210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/109792"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=121190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=121190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=121190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}