On Digital Media (ODM) launched their TopTV service on Saturday, offering consumers seven different pay-TV bouquets priced between R99 and R249 a month.<\/p>\n
This is the first time MultiChoice and DStv have gone head-to-head in the local pay-TV market, and the response to ODM’s TopTV offerings were much better than expected.<\/p>\n
According to TopTV they sold out all their decoders on Saturday – the first day their services became available to the public – and have ordered another 150,000 to try to keep up with demand. ODM could not confirm when the new decoders will hit the shelves.<\/p>\n
The TopTV call centre is also buckling under the strong demand from consumers. TopTV spokesperson Melinda Connor has confirmed that the call centre is experiencing very high load – around 1000 calls per hour – and the 40 call centre agents can simply not keep up with the call volumes.<\/p>\n
The company is actively looking at addressing the high demand for its services – something which is a short term hassle but bodes well for ODM in the long term.<\/p>\n
In related news ODM has confirmed that a fourth sports channel called Top Sport which will compliment Setanta Sport, Eurosport News and Fuel TV is under development. “This channel will cover all major sporting events,” ODM said.<\/p>\n