{"id":127238,"date":"2015-05-25T15:18:20","date_gmt":"2015-05-25T13:18:20","guid":{"rendered":"http:\/\/mybroadband.co.za\/news\/?p=127238"},"modified":"2015-05-25T15:20:30","modified_gmt":"2015-05-25T13:20:30","slug":"vodacom-price-increases-who-was-wrong","status":"publish","type":"post","link":"https:\/\/mybroadband.co.za\/news\/cellular\/127238-vodacom-price-increases-who-was-wrong.html","title":{"rendered":"Vodacom price increases: who was wrong?"},"content":{"rendered":"<p>Research ICT Africa (RIA) recently released a report on\u00a0mobile prices in South Africa, but some of the comments made about Vodacom may have been premature.<\/p>\n<p>The report found that Vodacom\u2019s price increases in May 2015 were unjustified, based on the money which Vodacom spent on its network and operations.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/127074-mtn-vodacom-contract-price-hikes-unjustified-report.html\"><strong>Report author Safia Khan told Fin24<\/strong><\/a> that the mobile operators, including Vodacom, made claims \u201cthey have to increase investment\u201d, and therefore\u00a0had to increase prices.<\/p>\n<p>\u201cIf you look at capital expenditure per subscriber, which would measure investment, you\u2019ll see that this has been on the decline over time since 2012,\u201d said Khan.<\/p>\n<p>\u201cTo maintain a good quality of service, investment per subscriber should be increasing.&#8221;<\/p>\n<p>\u201cSo, they claim that they\u2019re facing these increases in investment costs and what have you, but if you look at their investment per subscriber, it\u2019s actually been on the decline.\u201d<\/p>\n<h3 class=\"my-4\">Looking at the facts<\/h3>\n<p>Vodacom\u2019s capital expenditures (Capex) for the last financial year was R8.6 billion \u2013 which works out to R269 per customer.<\/p>\n<p>This is much higher than the previous financial year&#8217;s Capex of R6.9 billion, or R218 per customer.<\/p>\n<p>Operating expenses have also increased. Vodacom\u2019s operating expense as a percentage of service revenue increased from 22.3% in the 2013-2014 financial year to 23.5% in the 2014-2015 financial year.<\/p>\n<h3 class=\"my-4\">Changes to the research report<\/h3>\n<p>After MyBroadband asked RIA for feedback regarding Vodacom\u2019s financial data, an updated report was sent out. The changes are reflected below.<\/p>\n<ul>\n<li><strong>Original:<\/strong> Vodacom\u2019s Revenue and EBITDA have increased for Vodacom over the last five years. Disproportional increases in input costs should be reflected in a decreasing EBITDA, which is not the case. Revenue growth has exceeded operating expenditure growth. Vodacom\u2019s argument regarding input cost increases that necessitate price increases <strong>is not plausible<\/strong> and are not reflected in its financial statements as yet.<\/li>\n<li><strong>Updated:<\/strong> Vodacom\u2019s revenue increased for the last six years. Its EBITDA also increased for the first five years, but in the last financial year it declined slightly. Vodacom\u2019s argument regarding input cost increases that necessitate price increases <strong>is thus plausible<\/strong> based on the preliminary results released on 18 May 2015.<\/li>\n<\/ul>\n<p>The report added the following line in its conclusion: &#8220;The increased investment by Vodacom is good news for consumers and the price hikes may be worth it for the increased quality of service&#8221;.<\/p>\n<h3 class=\"my-4\">Research ICT Africa explains<\/h3>\n<p>The report changes suggests that the latest financial data from Vodacom made RIA backtrack on its previous statement that Vodacom price increases were not justified.<\/p>\n<p>However, Christoph Stork, Senior Research Fellow at Research ICT Africa, said they were not wrong.<\/p>\n<p>\u201cWe only had access to FS2014 data and pointed out that Vodacom and MTN may have increased prices to invest more. This has now been confirmed,\u201d said Stork.<\/p>\n<h3 class=\"my-4\">More on MTN, Vodacom<\/h3>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/127012-a-warning-to-vodacom-and-mtn-higher-prices-will-hurt-you.html\">A warning to Vodacom and MTN: higher prices will hurt you<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/mybroadband.co.za\/news\/cellular\/126994-best-and-worst-mobile-contracts-in-south-africa.html\">Best and worst mobile contracts in South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research ICT Africa has said that Vodacom\u2019s price increases were unjustified, but updated their report to state the price hikes may be worth it for the increased quality of service. Here is the full story.<\/p>\n","protected":false},"author":23,"featured_media":91373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_facebook_post_id":"","_sma_instagram_post_id":"","_sma_threads_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[14],"tags":[21901,35,42,429,10626,8395,30602,41],"class_list":["post-127238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cellular","tag-christoph-stork","tag-headline","tag-mtn","tag-price-increases","tag-research-ict-africa","tag-ria","tag-safia-khan","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/127238"}],"collection":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/comments?post=127238"}],"version-history":[{"count":1,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/127238\/revisions"}],"predecessor-version":[{"id":127242,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/posts\/127238\/revisions\/127242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media\/91373"}],"wp:attachment":[{"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/media?parent=127238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/categories?post=127238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mybroadband.co.za\/news\/wp-json\/wp\/v2\/tags?post=127238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}